“We had a great partnership with Jennifer Hudson, and we found that so powerful that, in the same spirit, we wanted to take it a step further,” Lily DeStefano, executive director of Avon North America Beauty, told WWD. “Keri just brings a youth and vitality to our brand. I think that she’s just the perfect transition.”
For 27-year-old Grammy nominee Hilson, a partnership with Avon also made sense.
“I love to teach women that they should feel confident and feel good about themselves for themselves.
“I’m really careful. I don’t want to be affiliated with too many brands. It’s got to make sense, and it makes sense [with Avon.] I love fragrance. I love beauty. I love to teach women that they should feel confident and feel good about themselves for themselves.”Bob Briddon, Avon North America marketing executive, said to welcome Hilson to the Avon family.
“Keri embodies everything the Avon woman aspires to be—beauty, grace, confidence, and success,”
“We are thrilled to have her on board as the face of Imari and our Color collection.”Keri Hilson, who is recording the debut music album In a Perfect World…, will appear in Avon’s brochure for Imari beginning in August and for Color throughout the remainder of the year.
Her first official step on part of the brand will be performing at Avon’s annual sales conference this month.
The Atlanta native joins fellow Avon faces Reese Witherspoon, Zoe Saldana, and Fergie, Courteney Cox, Patrick Dempsey and Derek Jeter.
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